About

Bridging the gap between a "great idea" and a "market leader" requires more than just vision—it requires execution. Having directed PD&D departments for both agile startups and major retail organizations, the focus remains on the entire lifecycle: recruiting top-tier talent, negotiating global costs, and establishing the manufacturing partnerships that turn concepts into commerce.

An adaptive design background provides the foundation for this work. Expertise spans women’s, men’s, and kids’ soft-lines, as well as high-impact accessories, graphics, and technical packaging. This versatility allows for the translation of trends into unconventional territories—moving seamlessly from technical "safety mask hoodies" to specialized pet products. By mastering both the creative "soul" and the technical "specs" (from construction to POM grading), every detail is engineered for consistency and quality.

Instrumental in developing brand loyalty and driving sales, this dual-lens approach—creatively visionary and technically grounded—is designed to solve the complex puzzles of modern retail. Extensive knowledge in PLM and years of managing both soft-goods and hard-goods for global industry leaders have proven that when design is handled with strategic discipline, P&L improvement is the natural result.

Whether launching a new sub-brand or revitalizing a heritage label, the goal is to deliver product that resonates.

"Creativity abounds — Design is inherent"